As one of the world’s largest pharmaceutical companies, Boehringer Ingelheim has made a name for itself developing innovative treatments that improve human and animal health. With more than 50,000 global employees, harmonization across its 88 regional offices is key to the commercial team’s operational efficiency and success. From an events management perspective, this has meant implementing global standards and platforms designed to improve collaboration and analysis, while maintaining a sense of autonomy within local teams. To gain a deeper, more holistic view of its global events strategy, Boehringer Ingelheim implemented Veeva CRM Events Management, helping streamline operations, improve visibility into customer preferences, and optimize the user experience for both attendees and event organizers.